A custom sword design, surrounded in a gothic floral wreath. The design of this sword is a descendant in a long family tree of designs I have made for Echos; originating from her crucifix emblem I designed, which was derived from shapes from her bespoke geometric blackletter logotype I made. It's a great example of how branding can evolve and influence itself over time.

We really pushed hard on the gothic style for this merch range, focusing on a darker and more muted feel with more intricate and ornate details to reflect her musical transition into a new era.

Scroll down to the bottom for a completely custom mockup of Echos herself wearing the merch! A and her partner took photos of her wearing blank garments, and I made these bespoke mockups for promotional material. Super sick!